Notes de lecture : Marketing research, methods and Canadian practice
CAD
Les cahiers de l'analyse des données, Tome 18 (1993) no. 4, pp. 477-488. 
@article{CAD_1993__18_4_477_0,
     author = {CAD},
     title = {Notes de lecture : {Marketing} research, methods and {Canadian} practice},
     journal = {Les cahiers de l'analyse des donn\'ees},
     pages = {477--488},
     publisher = {Dunod-Gauthier-Villars},
     address = {Paris},
     volume = {18},
     number = {4},
     year = {1993},
     language = {fr},
     url = {http://www.numdam.org/item/CAD_1993__18_4_477_0/}
}
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CAD. Notes de lecture : Marketing research, methods and Canadian practice. Les cahiers de l'analyse des données, Tome 18 (1993) no. 4, pp. 477-488. http://www.numdam.org/item/CAD_1993__18_4_477_0/