@article{CAD_1993__18_4_477_0,
     author = {CAD},
     title = {Notes de lecture : {Marketing} research, methods and {Canadian} practice},
     journal = {Les cahiers de l'analyse des donn\'ees},
     pages = {477--488},
     publisher = {Dunod-Gauthier-Villars},
     address = {Paris},
     volume = {18},
     number = {4},
     year = {1993},
     language = {fr},
     url = {http://www.numdam.org/item/CAD_1993__18_4_477_0/}
}