This paper investigates the problem of pricing strategies in a two-echelon supply chain with conspicuous consumers. We develop a two-period pricing model for the supply chain which is consisted of one manufacturer and one retailer who involve in trading a single product. The manufacturer being a Stackelberg leader, decides the wholesale price, the retailer acts as a follower and sets the selling price. As a leader, the manufacturer has two pricing options: (1) sets a common wholesale price for the entire selling season; (2) sets two different wholesale prices for the two selling periods respectively. Based on the manufacturer’s pricing options, we develop four pricing cases considering the effect of conspicuous consumption and compare the equilibrium outcomes. In addition, we study the impacts of the main parameters on the equilibrium results under different cases in the numerical study and obtain some managerial insights.
Accepté le :
DOI : 10.1051/ro/2018053
Mots-clés : Two-echelon supply chain, pricing strategy, conspicuous consumption, rationing
@article{RO_2019__53_2_667_0,
author = {Zhu, Rongjing and Xue, Musen},
title = {Two-period pricing strategies in a two-echelon supply chain with conspicuous consumption},
journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
pages = {667--685},
publisher = {EDP-Sciences},
volume = {53},
number = {2},
year = {2019},
doi = {10.1051/ro/2018053},
mrnumber = {3961738},
zbl = {1423.90028},
language = {en},
url = {http://www.numdam.org/articles/10.1051/ro/2018053/}
}
TY - JOUR AU - Zhu, Rongjing AU - Xue, Musen TI - Two-period pricing strategies in a two-echelon supply chain with conspicuous consumption JO - RAIRO - Operations Research - Recherche Opérationnelle PY - 2019 SP - 667 EP - 685 VL - 53 IS - 2 PB - EDP-Sciences UR - http://www.numdam.org/articles/10.1051/ro/2018053/ DO - 10.1051/ro/2018053 LA - en ID - RO_2019__53_2_667_0 ER -
%0 Journal Article %A Zhu, Rongjing %A Xue, Musen %T Two-period pricing strategies in a two-echelon supply chain with conspicuous consumption %J RAIRO - Operations Research - Recherche Opérationnelle %D 2019 %P 667-685 %V 53 %N 2 %I EDP-Sciences %U http://www.numdam.org/articles/10.1051/ro/2018053/ %R 10.1051/ro/2018053 %G en %F RO_2019__53_2_667_0
Zhu, Rongjing; Xue, Musen. Two-period pricing strategies in a two-echelon supply chain with conspicuous consumption. RAIRO - Operations Research - Recherche Opérationnelle, Tome 53 (2019) no. 2, pp. 667-685. doi : 10.1051/ro/2018053. http://www.numdam.org/articles/10.1051/ro/2018053/
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