@article{RO_2020__54_6_1631_0, author = {Liu, Liwen and Wu, Lingli and Hong, Xianpei}, title = {Cross-brand and cross-channel advertising strategies in a dual-channel supply chain}, journal = {RAIRO - Operations Research - Recherche Op\'erationnelle}, pages = {1631--1656}, publisher = {EDP-Sciences}, volume = {54}, number = {6}, year = {2020}, doi = {10.1051/ro/2018091}, mrnumber = {4150233}, language = {en}, url = {http://www.numdam.org/articles/10.1051/ro/2018091/} }