@article{RO_2019__53_5_1937_0, author = {Shoeleh, Razieh and Seifbarghy, Mehdi and Pishva, Davar}, title = {Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach}, journal = {RAIRO - Operations Research - Recherche Op\'erationnelle}, pages = {1937--1965}, publisher = {EDP-Sciences}, volume = {53}, number = {5}, year = {2019}, doi = {10.1051/ro/2018109}, mrnumber = {4031689}, zbl = {1431.90010}, language = {en}, url = {http://www.numdam.org/articles/10.1051/ro/2018109/} }