%0 Journal Article
%A Charles, Vincent
%A Zavala, Jorge J.
%T A satisficing DEA model to measure the customer-based brand equity
%J RAIRO - Operations Research - Recherche Opérationnelle
%D 2017
%P 547-566
%V 51
%N 3
%I EDP-Sciences
%U http://www.numdam.org/articles/10.1051/ro/2016041/
%R 10.1051/ro/2016041
%G en
%F RO_2017__51_3_547_0