@article{RO_2017__51_3_547_0,
     author = {Charles, Vincent and Zavala, Jorge J.},
     title = {A satisficing {DEA} model to measure the customer-based brand equity},
     journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
     pages = {547--566},
     publisher = {EDP-Sciences},
     volume = {51},
     number = {3},
     year = {2017},
     doi = {10.1051/ro/2016041},
     mrnumber = {3880511},
     zbl = {1394.90334},
     language = {en},
     url = {http://www.numdam.org/articles/10.1051/ro/2016041/}
}