Purchasing strategy and supply chain management, the Airbus productive system case
RAIRO - Operations Research - Recherche Opérationnelle, Tome 54 (2020) no. 4, pp. 933-948.

This paper analyzes the concomitant link between the evolution of purchasing policy and the evolution of supply chain management. The duality of the mode of coordination of the suppliers depends on the relationship between the architect and the first-tier suppliers, according to the strategic degree of their competence. The contribution of this paper is to illuminate the plasticity, the adaptation of the purchasing strategy. The purchasing strategy therefore adapts to the nature of the equipment or systems outsourced, the stakes and expectations are not at all the same. The more complex the product manufactured by the subcontractor, the more the purchasing strategy will seek the mastery of a particular skill. The more standard the product, the more the purchasing strategy aims at reducing costs. The purpose of this paper is twofold. We will show, on the one hand, that there is within the same productive organization a duality of modes of coordination, On the other hand that there is an interaction between the purchasing strategy and these different modes of coordination.

Reçu le :
Accepté le :
Première publication :
Publié le :
DOI : 10.1051/ro/2019014
Classification : 97M40, 97D50, 08B10
Mots-clés : Modularity, systems integration, strategic competences, purchasing strategy, supply chain management, pivot firm, first tier suppliers, airbus
@article{RO_2020__54_4_933_0,
     author = {Mazaud, Fr\'ed\'eric},
     title = {Purchasing strategy and supply chain management, the {Airbus} productive system case},
     journal = {RAIRO - Operations Research - Recherche Op\'erationnelle},
     pages = {933--948},
     publisher = {EDP-Sciences},
     volume = {54},
     number = {4},
     year = {2020},
     doi = {10.1051/ro/2019014},
     language = {en},
     url = {http://www.numdam.org/articles/10.1051/ro/2019014/}
}
TY  - JOUR
AU  - Mazaud, Frédéric
TI  - Purchasing strategy and supply chain management, the Airbus productive system case
JO  - RAIRO - Operations Research - Recherche Opérationnelle
PY  - 2020
SP  - 933
EP  - 948
VL  - 54
IS  - 4
PB  - EDP-Sciences
UR  - http://www.numdam.org/articles/10.1051/ro/2019014/
DO  - 10.1051/ro/2019014
LA  - en
ID  - RO_2020__54_4_933_0
ER  - 
%0 Journal Article
%A Mazaud, Frédéric
%T Purchasing strategy and supply chain management, the Airbus productive system case
%J RAIRO - Operations Research - Recherche Opérationnelle
%D 2020
%P 933-948
%V 54
%N 4
%I EDP-Sciences
%U http://www.numdam.org/articles/10.1051/ro/2019014/
%R 10.1051/ro/2019014
%G en
%F RO_2020__54_4_933_0
Mazaud, Frédéric. Purchasing strategy and supply chain management, the Airbus productive system case. RAIRO - Operations Research - Recherche Opérationnelle, Tome 54 (2020) no. 4, pp. 933-948. doi : 10.1051/ro/2019014. http://www.numdam.org/articles/10.1051/ro/2019014/

[1] C. Alcouffe, L’organisation de la R&D entre marché et hiérarchie. Evolutions de la relation client-fournisseur et forme de coopération dans l’aéronautique et le spatial. In: Marché(s) et hiérarchie(s), edited by M. Saboly and L. Cailluet (2002) 275–288.

[2] C. Alcouffe and N. Corrégé, Structures de gouvernance dans l’entreprise étendue: l’exemple d’Airbus. Notes du LIRHE 393 (2004).

[3] C. Altersohn, La sous-traitance à l’aube du XXIième siècle. Dynamiques d’Entreprises L’Harmattan (1997).

[4] R. Amit and P.J.H. Schomaker, Strategic assets and organizational rent. Strat. Manage. J. 14 (1993) 33–46. | DOI

[5] L. Araujo, A. Dubois and L.E. Gadde, Managing interfaces with suppliers. Ind. Marketing Manage. 28 (1999) 497–506. | DOI

[6] B. Asanuma, Manufacturer-supplier relationships in Japan and the concept of relation-specific skill. J. Jpn. Int. Econ. 3 (1989) 1–30. | DOI

[7] C. Baldwin and K. Clark, Managing in an Age of Modularity. In: Managing in the modular age, edited by R. Garud, A. Kumaraswamy, R.N. Langlois. Blackwell Publishing, Oxford (1997) 149–161.

[8] C. Baldwin and K. Clark, Design Rules: The Power of Modularity, The MIT Press, Cambridge, Massachusetts (2000). | DOI

[9] J.B. Barney, Strategic factor markets: Expectations, luck, and business strategy, Manage. Sci. 32 (1986) 1231–1241. | DOI

[10] J.B. Barney, Firm resources and sustained competitive advantage. J. Manage. 17 (1991) 99–120.

[11] L. Batsch, Le recentrage: une revue. Cahiers de Recherche du CEREG (2002).

[12] B. Billaudot and P.A. Julien, Organisation industrielle et sous-traitance: du fordisme à l’entreprise-réseau, edited by P.A. Julien, R. Jacob, L. Raymond and G. Abdul-Nour. In: L’entreprise-réseau, dix ans d’expérience de la Chaire Bombardier Produits récréatifs. Presses de l’Université du Québec (2003) 47–71.

[13] S. Brusoni and A. Prencipe, Modularity in complex Product systems: Managing the Knowledge dimension. Working Paper CoPS Publication 57 (1999).

[14] S. Brusoni, A. Prencipe and K. Pawitt, Knowledge specialization, organizational coupling and boundaries of the firm: Why do firms know more than they make?. Adm. Sci. Q. 46 (2001) 597–621. | DOI

[15] L.E. Cárdenas-Barrón, Optimizing inventory decisions in a multi-stage multi-customer supply chain: A note. Transp. Res. Part E: Logist. Transp. Rev. 43 (2007) 647–654. | DOI

[16] L.E. Cárdenas-Barrón and S.S. Sana, Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort. Appl. Math. Model. 39 (2015) 6725–6737. | DOI | MR

[17] B. Carlsson and G. Eliasson, The nature and importance of Economic Competence. Ind. Corp. Change 3 (1994) 687–711. | DOI

[18] A.D. Chandler, Scale and Scope: The Dynamics of Industrial Capitalism. Harvard University Press (1990). | DOI

[19] K.J. Chung, L.E. Cárdenas-Barrón, P.S. Ting, An inventory model with non-instantaneous receipt and exponentially deteriorating items for an integrated three-layer supply chain system under two levels of trade credit period. Int. J. Prod. Econ. 155 (2014) 310–317. | DOI

[20] K.B. Clark, Project scope and project performance: the effect of parts strategy and supplier involvement on product development. Manage. Sci. 35 (1989) 1247–1263. | DOI

[21] K.B. Clark and T. Fujimoto, Product development performance. Strategy, organization and management in the world auto industry. Harvard Business School Press, 1991.

[22] P. Cohendet and P. Llerena, A dual theory of the firm between transactions and competences: Conceptual analysis and empirical considerations. Revue d’Economie Industrielle 110 (2005) 175–198. | DOI

[23] G. Colletis and Y. Lung, La France industrielle en question. Analyses sectorielles, La Documentation française (2006).

[24] K.R. Conner and C.K. Prahalad, A Resource-based theory of the firm: Knowledge versus opportunism. Organ. Sci. 7 (1996) 477–501. | DOI

[25] B. Das, An integrated supply chain model under fuzzy chance constraints. Adv. Model. Optim. 16 (2014) 113–132.

[26] I. Dierickx and K. Cool, Asset stock accumulation and sustainability of competitive advantage. Manage. Sci. 35 (1989) 1504–1511. | DOI

[27] G. Dosi, M. Hobday, L. Marengo and A. Prencipe, The Economics of Systems Integration: Towards an Evolutionary Interpretation. In: The business of systems integration. Oxford University Press (2005) 95–113. | DOI

[28] P.R. Drake, D.M. Lee and M. Hussain, The lean and agile purchasing portfolio model. Supply Chain Manage. Int. J. 18 (2013) 3–20. | DOI

[29] T. Durand, L’alchimie de la compétence. Revue Française de Gestion 160 (2006) 261–292.

[30] J.H. Dyer, Does governance matter? Keiretsu alliances and asset specificity as sources of Japanese competitive advantage. Organ. Sci. 7 (1996) 649–666. | DOI

[31] J.H. Dyer, D.S. Cho and W. Chu, Strategic supplier segmentation: The next best practice in Supply Chain Management. Calif. Manage. Rev. 40 (1998) 57–77. | DOI

[32] J.H. Dyer and H. Singh, The relational view: cooperative strategy and sources of interorganizational competitive advantage. Acad. Manage. Rev. 4 (1998) 660–679. | DOI

[33] J.H. Dyer, P. Kale and H. Singh, How to make strategic alliances work. Sloan Manage. Rev. 42 (2001) 37–43.

[34] N.J. Foss, Capabilities and the Theory of the Firm. DRUID Working Paper 96-8 (1996).

[35] K. Foss, Modular Product Design: Creating Technologically Separable Interfaces, DRUID Working Paper (1998).

[36] F. Frery, La Chane et le Réseau, edited by P. Besson. Dedans, Dehors, Vuibert (1997) 23–53.

[37] V. Frigant, La modularité: un fondement pour des firmes architectes? Cahiers du GRES (2004).

[38] V. Frigant, Vanishing hand versus systems integrators. Une revue de la littérature sur l’impact organisationnel de la modularité. Revue d’Economie Industrielle 109 (2005) 29–52. | DOI

[39] T. Fujimoto and A. Takeishi, Modularization in Auto Industry: Interlinked Multiples hierarchies of Product, Production and Suppliers Systems, Working Paper CIRJE-F-107 (2001).

[40] C.J. Gelderman and A.J. Van Weele, Handling measurement issues and strategic directions in Kraljic’s purchasing portfolio model. J. Purch. Supply Manage. 9 (2003) 207–216. | DOI

[41] R.M. Grant, The resource-based theory of competitive advantage: implications for strategy formulation. Calif. Manage. Rev. (1991) 114–135. | DOI

[42] R.M. Grant, Toward a Knowledge-based theory of the firm. Strat. Manage. J. 17 (1996) 109–122. | DOI

[43] B. Guilhon, Technologie, organisation et performances: le cas de la firme-réseau. Revue d’Economie Politique 102 (1992) 563–592.

[44] G. Hamel and C.K. Prahalad, The core competence of the corporation. Harvard Bus. Rev. 68 (1990) 79–91.

[45] G. Hamel and C.K. Prahalad, Competing for the Future. Harvard Business School Press (1994).

[46] K. Imai and Y. Baba, Systematic Innovation and Cross-border Networks, Transcending Markets and Hierarchies to Create New a New Techno-economic System. Séminaire Science technologie et croissance économique OCDE (1989).

[47] D.K. Jana, B. Das and K. Maity, Fuzzy rough supply chain model under inflation and credit period with stock dependent consumption rate and partial backlogging shortages via genetic algorithm. Int. J. Comput. Sci. Math. 6 (2015) 555–580. | DOI | MR

[48] J.C. Jarillo, On strategic networks. Strat. Manage. J. 9 (1988) 31–41. | DOI

[49] A. Kaufman, C.H. Wood and G. Theyel, Collaboration and technology linkages: A strategic supplier typology. Strat. Manage. J. 21 (2000) 649–663. | DOI

[50] P. Kraljic, Purchasing must become supply management. Harvard Bus. Rev. 61 (1983) 109–117.

[51] R. Krapfel, D. Salmond and R. Spekman, A strategic approach to managing buyer-seller relationships. Eur. J. Mark. 25 (1991) 22–37. | DOI

[52] B. Kogut and U. Zander, Knowledge of the firm, combinative capabilities, and the replication of technology. Organ. Sci. 3 (1992) 383–397. | DOI

[53] R.N. Langlois, The vanishing hand: The changing dynamics of industrial capitalism. Ind. Corp. Change 12 (2003) 351–385. | DOI

[54] A. Larson, Network dyads in entrepreneurial settings: A study of governance of exchange relationships. Adm. Sci. Q. 37 (1992) 76–104. | DOI

[55] B. Lawson, P. Cousins, R. Handfield and K.J. Petersen, Strategic purchasing, supply management practices and buyer performance improvement: An empirical study of UK manufacturing organisations. Int. J. Prod. Res. 47 (2009) 2649–2667. | DOI | Zbl

[56] B. Loasby, The organization of capabilities. J. Econ. Behav. Organ. 35 (1998) 139–160. | DOI

[57] G. Lorenzoni and C. Baden-Fuller, Creating a strategic centre to manage a web of partner. Calif. Manage. Rev. 37 (1995) 146–163. | DOI

[58] J.M. Loubère et R. Perrotin, Stratégies d’achat. Sous-traitance, Partenariat, Délocalisation. Editions d’Organisation 5e édition, Paris (2005).

[59] A.K. Manna, B. Das, J.K. Dey, S.K. Mondal, Two layers green supply chain imperfect production inventory model under bi-level credit period. Tékhne 15 (2017) 124–142. | DOI

[60] A.K. Manna, J.K. Dey and S.K. Mondal, Two layers supply chain in an imperfect production inventory model with two storage facilities under reliability consideration. J. Ind. Prod. Eng. 35 (2018) 57–73.

[61] F. Mazaud, De la firme sous-traitante de premier rang à la firme pivot: une mutation de l’organisation du système productif Airbus. Revue d’Economie Industrielle 113 (2006) 45–60. | DOI

[62] F. Mazaud, De la firme-sous-traitante de premier rang à la firme pivot, l’organisation du système productif Airbus, Ph.D. thesis. University of Toulouse, 2007.

[63] P.X. Meschi, Le concept de compétences en stratégie: perspectives et limites. Communication à la VIème conférence AIMS Montréal (1997).

[64] R.E. Miles and C.C. Snow, Organization: New concept for new forms. Calif. Manage. Rev. 28 (1986) 62–73. | DOI

[65] R.E. Miles, C.C. Snow and H.J. Coleman, Managing 21st century network organizations. Organ. Dyn. 23 (1992) 5–20.

[66] P. Moati, Organiser les marchés, dans une économie fondée sur la connaissance: Le rôle clé des intégrateurs. Revue d’Economie Industrielle 97 (2001) 123–138. | DOI

[67] P. Moati and E.M. Mouhoud, Les nouvelles logiques de décomposition internationale des processus productifs. Revue d’Economie Politique 5 (2005) 573–590. | DOI

[68] R.F. Olsen and L.M. Ellram, A portfolio approach to supplier relationships. Ind. Marketing Manage. 26 (1997) 101–113. | DOI

[69] G. Paché and C. Paraponaris, L’entreprise en Réseau. Que Sais-Je? 2704 (1993).

[70] S.S. Padhi, S.M. Wagner and V. Aggarwal, Positioning of commodities using the Kraljic Portfolio Matrix. J. Purch. Supply Manage. 18 (2012) 1–8. | DOI

[71] K. Pavitt, Innovation Processes. In: Oxford Handbook of Innovation, edited by J. Fagerberg, D. Mowery and R. Nelson. Oxford University Press (2005) 86–147.

[72] E. Penrose, The Theory of the Growth of the Firm. Oxford University Press, New York (1959).

[73] M. Peteraf, The cornerstones of competitive advantage: A resource-based view. Strat. Manage. J. 14 (1993) 179–191. | DOI

[74] M. Polanyi, The Tacit Dimension. Doubleday, New York (1966).

[75] M. Porter, Towards a dynamic theory of strategy. Strat. Manage. J. 12 (1991) 95–117. | DOI

[76] A. Prencipe, Corporate strategy and systems integration capabilities. Managing networks in complex systems industries. In: The business of systems integration, edited by A. Prencipe, A. Davies, M. Hobday. Oxford University Press (2005) 114–132. | DOI

[77] G.B. Richardson, The organization of industry. Econ. J. 82 (1972) 883–896. | DOI

[78] R.P. Rumelt, The competitive challenge, edited by D. Teece. In: Theory, Strategy and Entrepreneurship, Ballinger, Cambridge, MA (1987) 137–158.

[79] M. Sako, Modularity and Outsourcing: The Nature of Co-evolution of Product Architecture and Organisation Architecture in the Global Automotive Industry. In: The business of systems integration, edited by A. Davies and M. Hobday and A. Prencipe. Oxford University Press (2005) 229–253. | DOI

[80] R. Sanchez, Understanding competence-based management, identifying and managing five modes of competence. J. Bus. Res. 57 (2004) 518–532. | DOI

[81] R. Sanchez, A. Heene and H. Thomas, Dynamics of Competence-Based Competition: Theory and Practice in the New Strategic Management. Elsevier London (1996).

[82] R. Sanchez and J.T. Mahoney, Modularity, flexibility, and knowledge management in product and organization design. Strat. Manage. J. 147 (1996) 63–76. | DOI

[83] J.C. Spender, Making knowledge the basis of a dynamic theory of the firm. Strat. Manage. J. 17 (1996) 45–62. | DOI

[84] M. Starr, Modular production a new concept. Harvard Bus. Rev. 43 (1965) 131–142.

[85] D.J. Teece, Technological change and the nature of the firm. In: Technical change and economic theory, edited by G. Dosi, C. Freeman, R. Nelson, G. Silverberg and L. Soete. Francis Pinter, London, and Columbia University Press, New York (1988).

[86] D.J. Teece, G. Pisano and A. Shuen, Dynamic capabilities and strategic management. Strat. Manage. J. 18 (1997) 509–533. | DOI

[87] K. Ulrich, The role of product architecture in the manufacturing firm. Res. Policy 24 (1995) 419–440. | DOI

[88] R. Venkatesan, Strategic sourcing: To make or not to make. Harvard Bus. Rev. (1992) 98–107.

[89] B. Wernerfelt, A resource-based view of the firm. Strat. Manage. J. 15 (1984) 171–180. | DOI

[90] J.M. Zuliani and G. Jalabert, L’industrie aéronautique européenne: organisation industrielle et fonctionnement en réseaux. L’Espace Géographique 2 (2005) 117–133. | DOI

Cité par Sources :